Inbal took on the task, studied the topic and most importantly, asked the right questions. As an external entity, she was able to find system design issues and holes that were missed by the system engineers. In the process, we took into account our business goals, the competitive landscape and of course most importantly, the challenges our end-users face. I originally took Inbal for a single project, but realizing the high quality and engagement she puts into her work, continued on to the rest of our interfaces. I highly recommended Inbal for anyone seeking in-depth, strategic, yet detailed user-centric solutions.

Inbal's professional and responsible work ethic is backed up by empathetic and insightful interpersonal skills. She is able to work with many people of varying options, see the broad picture but always keep focus on the purpose of the work, the business goals and the value of UX for customers. Often UX/UI strategy involves the opinions of multiple team members, from VP marketing, content creators, SEO experts and website developers. Inbal's years of experience enabled her to make her projects work.

Inbal developed a complete concept for a UI for our SmartHome application, from conceptual design, through usability and full graphical implementation of the concept for smartphones, tablets and PCs. She also planned and designed the mobile application and web concepts for our Connected Living application under my new company - Intellithings. Inbal "gets it" fast. She's very dedicated and targets perfection. She's great to work with and provides fast response and on-time delivery. If it was not clear yet, I highly recommended Inbal to anyone who's seeking a great, talented UX Strategist and Designer.