Leadel leadership elements
Leadel heritage

Leadel - Cultural hub

A media platform dedicated to discussions with outstanding thinkers and innovators from the global Jewish community, enabling a younger generation to take pride in their roots.

Leadel Logo
Founded by the head of the European Jewish Congress, Moshe Kantor, Leadel was a media portal aimed at inspiring younger generations to take pride in the cultural heritage and social contributions of prominent Jewish leaders in diverse fields.
The challenge

Leadel set out to familiarize people with the cultural heritage and achievements of various Jewish innovators, sowing the seeds of leadership by example. Creating engaging content spanning from interviews, panel talks to instructional videos, Leadel developed concepts that formed a space for discussion and discovery. We had to make the platform informative, but also fun in order to cater to a diverse palette of interests. Wysgal developed a strategy for engaging the visitors with the content as well as within the community.

Research
Project aims
Ideation
Personas, user journeys
Competition mapping
Gamification solutions
Products
Content strategy
Branding
Website UX/UI
Content formats
ThinkTank game
Conversations with vanguard Jewish thinkers helped a younger audience gain confidence in their own identity.
Color-coded interests

Using color coding and other sorting methods, we achieved a playful, and yet efficient interface, furthering the engagement with the site's content as well as with like-minded users

Leadel - Cultural Hub
Leadel articles
Leadel Spotlight
Ledel innovation
Springboard for innovation

The media hub was to become a nerve-center for nurturing leadership. Two major offsite extensions were the Youtube channel containing over 250 videos of one-to-one interviews and programs, and the Leadel FLY Conference(e.g. Berlin 2003), aimed at showcasing Jewish innovators as well as providing them with expert tools and opportunities within Europe. While planning the interface, the continual expansion of both the site's content and platforms, required foresight.

Leadel gamification
Gamification and personalization

Leadel developed a number of playful strategies for keeping it's visitors motivated. The ThinkTank was a keyword game in which you would 'fish' the subjects that interested you, creating a personalized experience. Color-coded content, allowed users to pair up through similar interests. Dynamic interactions with popular content and a card-like interface made the gamified framework of the site dynamic, avoiding scrollable list behaviors.

Engage
Engagement

Discussions, rich personal profiles, and discovery tools were integrated throughout the site to promote an exchange of ideas and increase involvement.

Self-Esteem
Strength in identity

Answering a need for a sense of community and belonging began by honoring individualism. The UX emphasized personalization and common-ground.

Rich media
Discovering content

With a broad spectrum of interviews, series and panel talks, we created gamified content explorations while listening directly to the users.

talk
Space to discuss

Leadel presented intricate topics, intended to create conversation. Making the discussions a critical facet of the content required unique UX solutions.